Danubius and Footprints AI launch the Retail Media network with the largest geographic coverage in Romania and open, for the first time, SME access to Footprints AI technology

  • Convenience stores, restaurants and hotels can increase their revenue by analyzing transactions collected by Datecs cash registers and customer profiling with Footprints AI technology
  • It is the first time in Romania that we are approaching the real understanding of consumer behavior and consumer profile with the help of data and AI

Footprints AI enters into partnership with Danubius, the main supplier of Datecs cash registers in Romania, and launches the Retail Media network with the largest geographical coverage in Romania, opening, for the first time, SME access to Footprints AI technology. The initiative allows all offline merchants, regardless of size and industry, to become players in the media market and diversify their income. 

The partnership between Danubius and Footprints AI democratizes this transformative technology, opening up a unique opportunity for all merchants to increase their revenue by deeply understanding the behavioral patterns of their customers. Based on customer knowledge data, merchants in the Datecs network can monetize it by providing access to it, in an anonymized form, to brands that want to run more effective media campaigns with the help of Retail Media.

"The fiscal cash register is not only a piece of equipment required by the legislator, but becomes a revenue-generating tool for all merchants, regardless of size and field.

At the merchant's cash register, the customer's purchase decision is materialized and potential purchases are outlined. Retailers often do not understand why a potential customer for a certain product does not complete a purchase, or why the frequency of purchases is fueled by higher demand in one period, while at other times demand for the same product is low. By analyzing the transactions collected by the cash registers and customer profiling, with the help of Footprints AI technology, these syncops can be eliminated and the sales and revenues of the merchants can be optimized,” says Velin Ganev, CEO Danubius.

Shoppers can be profiled using Footprints AI based on anonymized transaction data collected by smart cash registers located at merchants. Shopping cart, accommodation services, restaurant payments, etc. provides relevant information about buyers. And the analysis of transactions at the level of the entire Datecs (Danubius) network, with the help of artificial intelligence, provides traders with statistics for a better knowledge of customers, and brands with data for more precise targeting, with a greater impact on physical trade sales.

"It is for the first time in Romania that we are approaching the real understanding of consumer behavior and the consumer profile with the help of real data and Artificial Intelligence; until Footprints AI technology, small, irrelevant panels were used with outdated analysis methodologies. With this partnership, we are approaching a translation of the successful model from digital advertising to physical retail for brands that need a real and dynamic connection between their messages and consumers at the point of consumption.

In metaphorical terms, the differences between this project, which lays the foundations of a national ecosystem involving SMEs, and the previously used methodology are like between a smartphone and a feature phone", says Dan Marc, Founder and CEO, Footprints AI.

The partnership targets both convenience stores, restaurants and hotels throughout the country, which have installed cash registers from the Danubius portfolio. "In this first stage, the owners of the new fiscal equipment Datecs BlueCash 50 (which combines the cash register with the banking POS and sales system) will be able to participate, and the retailers registered in this way will not have any additional cost, and will even benefit from an additional income of 25%, subject to certain conditions. It is important to note that all actions arising from this innovative collaboration respect and take into account GDPR policies, ensuring partners and collaborators the safety and civic responsibility manifested from the very beginning", adds Velin Ganev, Danubius Exim CEO.

Footprints AI makes it easy to analyze customer data like no other solution can right now.

The data collected in the new national ecosystem of SMEs will contribute to the deep understanding of the Romanian consumer, in an almost real-time analysis system. It will thus be possible to understand consumption patterns and preferences, as well as changes in consumer habits, from one month to another, in direct relation to economic fluctuations and their impact on consumption.

About Danubius

Danubius, one of the most important integrators of tax and payment solutions in Romania, present on the market since 1994, is among the first companies that laid the foundations and consolidated the tax equipment market in Romania, having an active role in the foundation of tax legislation in Our country. From the position of a pioneer in the information, education and digitization of the local tax field, Danubius has constantly innovated by launching a multitude of solutions for the first time on the Romanian market.

 Despre Footprints AI

Footprints AI is the Romanian technology startup that develops and markets one of the most advanced retail media platforms in the world, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for brick-and-mortar retailers with the help of advanced technology of Artificial Intelligence.

A number of leading global retailers are currently using the Footprints AI software solution: Rimi Baltic (the retail market leader in the Baltic countries), Lagardère (the operator of the inmedio and 1 minute brands), INGKA (the owner of the shopping centers where the IKEA brand operates) , Majid Al Futtaim (one of the leading retail owners and operators in the UAE), Auchan, Hyundai, Jaguar Land Rover and others.